WELCOME TO THE #EMCdigital 2017 FORUM INFORMATION & RESOURCES

Please scroll down this page and click on the relevant links to download the PDF slides of each presentation.

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Liz Boardman

Digital Marketing Executive, Churcher’s College

Please click here to download Liz’s presentation on Email Marketing – Get Them Clicking!.

Dan O’Driscoll

Project Director, Singularity

Please click here to download Dan’s presentation on Email Marketing – Automation (‘Data-powered Chimps’).

Olivia Malaure

Social Media Manager, FinalsiteUK

Please click here to download Olivia’s presentation on Social Media – Schools That Stand Out.

Frit Sarita Tam

Film Director, Camera Operator & Editor, Frit Films

Please click here to download Frit’s presentation on Video – Optimising YouTube For Mobile.

Please click here to download Frit’s presentation on Video – Succeeding with YouTube.

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Pete Taylor

Director of Optimisation, The Student Room; Co-organiser of BrightonCRO

Please click here to download Pete’s presentation on Conversion Rate Optimisation (CRO).

Luke Hay

Analytics & User Experience (UX) author and consultant

Please click here to download Luke’s presentation on 10 Tips For Getting The Most From Analytics.

Peter German

Head of Marketing, Frensham Heights School

Please click here to download Pete’s presentation on Heat Mapping.

Please click here to download Pete’s presentation on Online Advertising –
Remarketing
. (Click here to download Matthew D’Arcy’s presentation on Online Advertising –
An Introduction
.)

Matthew D’Arcy

Managing Director, Click-Recruit-Enrol.com (OMTAC Ltd)

Please click here to download Matthew’s presentation on Online Advertising – An Introduction. (Click here to download Peter German’s presentation on Online Advertising –
Remarketing
.)

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Alta Justus

Director of Marketing, FinalsiteUK

Please click here to download Alta’s presentation on Online Copy Writing Tips & Search Engine Optimisation (SEO).

Matt Horne

Digital Marketing & Social Media Officer, Newcastle University

Please click here to download Matt’s presentation on Social Media – Best Practice.

You may also like to download Matt’s notes on Snapchat – Organising a ‘Takeover’.

Alistair Beech

Senior Digital Communications Officer, University of Central Lancashire

Please click here to download Alistair’s presentation on Social Media – Future Trends.

Kristine Scott

Head of Education and Partner, Harrison Clark Rickerbys Limited

Please click here to watch a video of Kristine’s presentation on the General Data Protection Regulations (GDPR) and click here to download Kristine’s presentation on the GDPR for Education.

You may also like to download Harrison Clark Rickerbys Ltd’s advisory notes giving GDPR guidance.

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