CHOOSE YOUR MASTERCLASS WORKSHOP(S) OR SEMINAR(S)…

Whether you work for a Nursery, School, College, University or other learning and training centre, these inexpensive workshops and seminars taking place in London will make a big difference to your own performance and that of your colleagues and institution, organisation or association.

Masterclass seminars are taking place in:

  • London UK – from Monday 18 March to Friday 22 March 2019.

(Please scroll down for information about the Masterclasses and to book.)

Each place on a full-day seminar includes training, refreshments, lunch, training notes and a certificate of attendance.

Individual and team bookings are welcome – places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.

All Masterclass seminars will run in London UK with a wide choice of topics and expert trainers each day.


Scroll down this page for detailed information about the Masterclasses (and to book) or click on the topic of interest:

Please book for the date(s) that suit you best… over one, two or more days.


SEARCH ENGINE OPTIMISATION (SEO) & USER EXPERIENCE (UX)

WHEN & WHERE:

TRAINERS:

Luke Hay (Analytics & User Experience (UX) author and consultant) and Matthew D’Arcy (Education Digital Marketing Consultant).

ABOUT THE WORKSHOP/SEMINAR:

‘Search Engine Optimisation’ (SEO) and ‘User Experience’ (UX) are more than just buzzwords, both are crucial to a well performing website.

In an increasingly competitive marketplace your website needs to be both easy to find and easy to use to attract prospective parents and students.

While Search Engine Optimisation (SEO) is about ensuring that your website can be read and understood by Google in order that it can appear highly for relevant search terms, User Experience (UX) is all about making sure that using your website is an informative and enjoyable experience.

This Masterclass workshop will give a solid introduction to both disciplines and will help you get started using tools and techniques to improve the visibility and usability of your institution’s website.

This session will cover:

  • An introduction to Search Engine Optimisation (SEO)
  • Quick tips for optimising your website for Google
  • Popular SEO tools
  • Monitoring and reporting on SEO
  • An introduction to User Experience (UX)
  • Understanding your users
  • Simple UX techniques

(LEVEL GUIDE: Introductory/Intermediate.)

ABOUT THE TRAINERS:

Luke Hay is a UK-based User Experience (UX) Consultant working in online communications since the 1990s. Author of the book “Analytics: Understanding Is the Heart of Great UX”, he prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps.

Luke has delivered introductory and advanced seminars on Analytics and ‘Online Reputation Management’ for Click-Recruit-Enrol over the last 6 years, and provided training and consultancy to Schools, Colleges and Universities, as well as speaking at a number of conferences and events.

Luke’s career experience includes time working as a ‘Website & Email Manager’ for Sussex Enterprise and Wired Sussex, and providing Analytics and UX consultancy to clients of all sizes in the UK and Australia for the agencies Fresh Egg and No Pork Pies.

Always involved in his local digital community, Luke has helped organise and curate events for UX Brighton, and is one of the organisers of UX Camp Brighton.

Matthew D’Arcy is the Programme Director for EMCdigital and Managing Director of Click-Recruit-Enrol.com (OMTAC Ltd). With over 18 years experience in digital marketing, Matthew leads the delivery of training and consultancy services by Click-Recruit-Enrol to Nurseries, Schools, Colleges and Universities and other learning and training organisations worldwide. He speaks, trains and consults in digital Strategy, Online Advertising, Search Engine Optimisation, Website Development, Mobile Marketing, Social Media, Reputation Management and Analytics.

Matthew has extensive experience working in campaign development and delivery across all the main Online Advertising platforms (Google, Bing, Facebook, Instagram, LinkedIn, Snapchat). He has worked in a number of commercial sectors and is a former Director of Marketing & Careers for an independent School and former Enterprise Project Manager at the University of Surrey.

COST:

£375 (London UK). The price includes training, refreshments, lunch, training notes and a certificate of attendance.

READY TO BOOK?:

Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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ONLINE ADVERTISING – PAID SEARCH

WHEN & WHERE:

(Why not attend this one-day seminar and the other related one-day seminar on ‘Paid Social‘ over two days? Please scroll down for information on the ‘Paid Social‘ seminar too.)

TRAINERS:

Matthew D’Arcy (Education Digital Marketing Consultant) and Peter German (Marketing Director, Frensham Heights School).

ABOUT THE WORKSHOP/SEMINAR:

This full-day seminar will introduce ‘Paid Search’ advertising, ‘Display Advertising’ and ‘Video Advertising’ with Google AdWords and Bing Ads.

Whether your budget is large or small… whether you wish to reach parents, students, alumni and/or others (for facilities letting etc) at a given location or to target them in a wider catchment area locally, regionally, nationally or internationally… Online Advertising is the most effective marketing tool for any Nursery, School, College or University.

Instead of continuing with a ‘hit and miss’ approach to your marketing, student recruitment and admissions using traditional media (newspapers, magazines, directories and outside advertising)… discover the incredible opportunities for promoting online, from reaching and engaging key audiences through to converting them into enquiries, prospectus requests, Open Day registrations and, ultimately, enrolments.

Cost effective, precise, accountable… Online Advertising offers huge potential and currently only a small number of institutions in Education are taking advantage of it… with the majority simply reacting to sales calls from media sales and wasting budget as a result.

Over this full-day seminar you will learn the basic principles for planning, setting-up and managing Online Advertising campaigns with Google AdWords and Bing Ads across different types, including:

  • Search Engine advertising
  • Display advertising
  • Mobile advertising

This stimulating, thought provoking course will cover account set-up and linking accounts (Analytics, Search Console etc) and basic campaign strategy, targeting, advertising creative, landing pages, campaign management, conversion rate optimisation and analytics.

(LEVEL GUIDE: Introductory/Intermediate.)

ABOUT THE TRAINERS:

The seminar will be delivered by Matthew D’Arcy and Peter German, with guest trainers also participating.

Matthew D’Arcy is the Programme Director for EMCdigital and Managing Director of Click-Recruit-Enrol.com (OMTAC Ltd). With over 18 years experience in digital marketing, Matthew leads the delivery of training and consultancy services by Click-Recruit-Enrol to Nurseries, Schools, Colleges and Universities and other learning and training organisations worldwide. He speaks, trains and consults in digital Strategy, Online Advertising, Search Engine Optimisation, Website Development, Mobile Marketing, Social Media, Reputation Management and Analytics.

Matthew has extensive experience working in campaign development and delivery across all the main Online Advertising platforms (Google, Bing, Facebook, Instagram, LinkedIn, Snapchat). He has worked in a number of commercial sectors and is a former Director of Marketing & Careers for an independent School and former Enterprise Project Manager at the University of Surrey.

Peter German is the Director of Marketing at Frensham Heights School and an extremely experienced digital marketeer with a particular interest in using technology to improve the customer experience and engaging audiences through Online Advertising and Social Media.

Peter has spent the last ten years in Education working in both the public and private sectors, and in the last 5 years Peter and his colleagues at Frensham Heights School have gradually overhauled almost every aspect of Frensham’s communications (including creating a substantial Online Advertising programme across Search and Social advertising platforms) resulting in the School being comfortably over-subscribed for Year 7 & Year 9 entry, with an expanded Junior School, improved retention in the Sixth Form and full boarding houses.

COST:

£375 (London UK). The price includes training, refreshments, lunch, training notes and a certificate of attendance.

READY TO BOOK?:

Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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ONLINE ADVERTISING – PAID SOCIAL

WHEN & WHERE:

(Why not attend this one-day seminar and the other related one-day seminar on ‘Paid Search‘ over two days? Please scroll up for information on the ‘Paid Search‘ seminar too.)

TRAINERS:

Matthew D’Arcy (Education Digital Marketing Consultant) and Peter German (Marketing Director, Frensham Heights School).

ABOUT THE WORKSHOP/SEMINAR:

This full-day seminar will introduce ‘Paid Social’ advertising with Facebook, Instagram and LinkedIn. (The course will also touch on advertising with WhatsApp, Snapchat, Twitter and Pinterest.)

Whether your budget is large or small… whether you wish to reach parents, students, alumni and/or others (for facilities letting etc) at a given location or to target them in a wider catchment area locally, regionally, nationally or internationally… Online Advertising is the most effective marketing tool for any Nursery, School, College or University.

Instead of continuing with a ‘hit and miss’ approach to your marketing, student recruitment and admissions using traditional media (newspapers, magazines, directories and outside advertising)… discover the incredible opportunities for promoting online, from reaching and engaging key audiences through to converting them into enquiries, prospectus requests, Open Day registrations and, ultimately, enrolments.

Cost effective, precise, accountable… Online Advertising offers huge potential and currently only a small number of institutions in Education are taking advantage of it… with the majority simply reacting to sales calls from media sales and wasting budget as a result.

Over this full-day seminar you will learn the basic principles for planning, setting-up and managing Online Advertising campaigns with the main Social Media networks across different types.

This stimulating, thought provoking course will cover account set-up, the use of Facebook’s Business Manager and basic campaign strategy, targeting, advertising creative, landing pages, campaign management, conversion rate optimisation and analytics.

(LEVEL GUIDE: Introductory/Intermediate.)

ABOUT THE TRAINERS:

Please see the ‘Online Advertising – Paid Search’ seminar details above for a description of Matthew D’Arcy and Peter German’s experience.

COST:

£375 (London UK). The price includes training, refreshments, lunch, training notes and a certificate of attendance.

READY TO BOOK?:

Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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GOOGLE ANALYTICS

WHEN & WHERE:

TRAINERS:

Luke Hay (Analytics & User Experience (UX) author and consultant) and Matthew D’Arcy (Education Digital Marketing Consultant).

ABOUT THE WORKSHOP/SEMINAR:

The need to master analytics is obvious but this is often a neglected area with poor reporting and little understanding of what is and isn’t working, leading to wasted effort and budget and poor communication.

One of the great strengths of digital is the analytics and insight it can provide into how resources are used. By learning how to use analytics more effectively you can dramatically improve your marketing, admissions and communications.

Developed for those working in Education and delivered by analytics expert Luke Hay, this one-day ‘hands on’ workshop has proved very popular in recent years and is ideal for those who are either keen to learn what Google Analytics (GA) has to offer or who are already using it but want to start doing more than just tracking the number of visitors and most popular pages.

This course will give you an introduction to Google Analytics and help to demystify your data.

By the end of this Masterclass you will have a good understanding of all the standard reports the tool offers and return to your institution with the confidence you need to analyse, review and report on your own activity and that of any suppliers… improving your digital communications (identifying and addressing problems and increasing your return on investment) and enabling you to explain and demonstrate progress to colleagues, governors and trustees.

The workshop will include:

  • Google Analytics set-up
  • Views, Filters
  • Demographics information
  • Internal Search
  • Using and understanding all the main GA reports

(LEVEL GUIDE: Introductory/Intermediate.)

ABOUT THE TRAINERS:

Luke Hay is a UK-based User Experience (UX) Consultant working in online communications since the 1990s. Author of the book “Analytics: Understanding Is the Heart of Great UX”, he prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps.

Luke has delivered introductory and advanced seminars on Analytics and ‘Online Reputation Management’ for Click-Recruit-Enrol over the last 6 years, and provided training and consultancy to Schools, Colleges and Universities, as well as speaking at a number of conferences and events.

Luke’s career experience includes time working as a ‘Website & Email Manager’ for Sussex Enterprise and Wired Sussex, and providing Analytics and UX consultancy to clients of all sizes in the UK and Australia for the agencies Fresh Egg and No Pork Pies.

Always involved in his local digital community, Luke has helped organise and curate events for UX Brighton, and is one of the organisers of UX Camp Brighton.

Matthew D’Arcy is the Programme Director for EMCdigital and Managing Director of Click-Recruit-Enrol.com (OMTAC Ltd). With over 18 years experience in digital marketing, Matthew leads the delivery of training and consultancy services by Click-Recruit-Enrol to Nurseries, Schools, Colleges and Universities and other learning and training organisations worldwide. He speaks, trains and consults in digital Strategy, Online Advertising, Search Engine Optimisation, Website Development, Mobile Marketing, Social Media, Reputation Management and Analytics.

Matthew has extensive experience working in campaign development and delivery across all the main Online Advertising platforms (Google, Bing, Facebook, Instagram, LinkedIn, Snapchat). He has worked in a number of commercial sectors and is a former Director of Marketing & Careers for an independent School and former Enterprise Project Manager at the University of Surrey.

COST:

£375 (London UK). The price includes training, refreshments, lunch, training notes and a certificate of attendance.

READY TO BOOK?:

Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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ADVANCED GOOGLE ANALYTICS & SOCIAL ANALYTICS

WHEN & WHERE:

TRAINERS:

Luke Hay (Analytics & User Experience (UX) author and consultant) and Matthew D’Arcy (Education Digital Marketing Consultant).

ABOUT THE WORKSHOP/SEMINAR:

Developed for those working in Education and delivered by analytics expert Luke Hay, this very popular ‘hands on’ seminar is perfect for those who already have experience using Google Analytics (GA) but want to discover more about GA and Social Analytics, and further improve what they are doing with digital marketing, admissions and communications.

There is a lot of information available in Google Analytics and Social Analytics which is not immediately accessible so this seminar on ‘Advanced Google Analytics & Social Analytics’ will cover advanced reporting and analysis to help you gain real insight into your website users.

This session will cover:

  • Create your own Measurement plan
  • Segments
  • Dashboards – widgets – Custom Reporting
  • Events & Goals – Conversions – Funnels
  • Campaign Tracking
  • Tools – Heatmaps

(LEVEL GUIDE: Intermediate/Advanced.)

ABOUT THE TRAINERS:

Please see the ‘Google Analytics’ seminar details above for a description of Luke Hay’s and Matthew D’Arcy’s experience.

COST:

£375 (London UK). The price includes training, refreshments, lunch, training notes and a certificate of attendance.

READY TO BOOK?:

Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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