PROFESSIONAL TRAINING & DEVELOPMENT 2018

Our Masterclasses have been specifically designed to provide expert training in digital Education Marketing, Communications, student recruitment and admissions for those working in Education.

Whether you work for a Nursery, School, College, University or other learning and training centre, these inexpensive workshops and seminars, taking place in London and Brighton, will make a big difference to your own performance and that of your colleagues and institution, organisation or association.

Masterclass workshops and seminars are taking place in:

  • Full-day Online Advertising Masterclasses Seminars, London UK – on Tuesday 6 November and Wednesday 7 November 2018.
  • Half-day Masterclasses Workshops, London UK – from Thursday 8 November and Friday 9 November 2018.

(Please scroll down for information about the Masterclasses and to book.)

Masterclass workshop and seminar topics include:

  • Social Media
  • Online Advertising (London only)
  • Content Development
  • Website MOT (review & improvement)
  • Online Prospectuses
  • Conversion Rate Optimisation (CRO)
  • Personalisation
  • Email Communications
  • User Experience (UX)
  • Visual Communication – Infographics
  • Blogging
  • Copy Writing
  • Search Engine Optimisation
  • Visual Communication – Podcasting
  • General Data Protection Regulations (GDPR)
  • Analytics

All workshops will run in London with a wide choice of topics and expert trainers each day.

Please book for the location(s) and date(s) that suit you best… over one, two or more days in either or both locations.

Each place on a half-day workshop includes training, refreshments, training notes and a certificate of attendance; lunch is also included if you book to attend two workshops over the morning and afternoon. (Full-day seminars include lunch.)

Individual and team bookings are welcome – places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.

Any questions? Please email us.

RECOMMENDED BY PREVIOUS DELEGATES

The first two series of Masterclasses (held in February 2018 and September 2017) were a great success – well attended, well received and well reviewed by everyone who participated:

“Fantastic, thank you so much… an excellent trainer… I’ll be taking some really useful practical knowledge back to the office – would recommend it to anyone!”

“Fantastic, well worth attending and something that I would recommend to every Digital Marketer in Education.”

“Very worthwhile – excellent trainer with very good knowledge and experience. I liked the small group and the style of the event.”

“Extremely valuable – the small group size meant you were able to ask questions specific to your own organisation, and dig deeper into these key themes if you wanted to explore them on a more advanced level.”

“The trainers were incredibly knowledgeable and professional.”

WHY ATTEND?

  • Improve your skills and knowledge and improve the way your Nursery, School, College or University communicates with external and internal audiences.
  • Learn how to make better use of digital platforms, channels and tools.
  • Reflect on and review, discuss and question your current activity and future plans with an expert in digital communications and with other Masterclass participants.
  • Carefully selected trainers, all experts in their field, will share their experience, ideas and insights to help you improve the promotion and marketing, student recruitment and admissions.
  • As well as benefiting your own professional development, attending a Masterclass will also provide an opportunity for networking and personal development too.

MASTERCLASSES – LONDON (6-9 November 2018)

Half-day workshops in London cost £170 + Vat total for the half-day.

The price includes training, refreshments, training notes and a certificate of attendance; lunch is also included if you book to attend two workshops over the morning and afternoon (costing a total of £340 + Vat for the day).

The workshops and seminars will take place at the Radisson Blu Edwardian Vanderbilt hotel.

The ‘Online Advertising’ full-day seminars cost £375 + Vat total for the day. The price includes training, refreshments, lunch and training notes.

ACCOMMODATION IN LONDON

If you require accommodation in London please see our Accommodation page for information about accommodation options – you can book accommodation at the Radisson Blu Edwardian Vanderbilt hotel on a special rate and terms negotiated by EMCdigital or book direct with any of the hundreds of hotels, B&Bs, hostels and holiday lets in the London area.

FULL-DAY SEMINARS IN LONDON

The following full-day ‘Online Advertising’ Masterclass seminars will take place in London (at the Radisson Blu Edwardian Vanderbilt hotel) from Tuesday 6 November to Wednesday 7 November 2018:

TUESDAY
6 NOVEMBER
SEMINAR TITLE LEVEL GUIDE TRAINERS BOOK YOUR PLACE(S)
1000 to 1630 ONLINE ADVERTISING – PAID SEARCH
(Google AdWords and Bing Ads)
[Details]
Cost: £375 + Vat (includes training, refreshments, lunch, training notes, certificate of attendance)
introductory, intermediate Matthew D’Arcy and Peter German

£375.00

WEDNESDAY
7 NOVEMBER
SEMINAR TITLE LEVEL GUIDE TRAINERS BOOK YOUR PLACE(S)
1000 to 1630 ONLINE ADVERTISING – PAID SOCIAL
(Facebook, Instagram and LinkedIn)
[Details]
Cost: £375 + Vat (includes training, refreshments, lunch, training notes, certificate of attendance)
introductory, intermediate Matthew D’Arcy and Peter German

£375.00

We reserve the right to make changes to the Masterclass programme (including changes to the proposed trainer, schedule and/or location) should this be necessary.

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HALF-DAY WORKSHOPS IN LONDON

The following half-day Masterclass workshops will take place in London from Thursday 8 November to Friday 9 November 2018, in the morning and afternoon:

THURSDAY MORNING
8 NOVEMBER
WORKSHOP TITLE LEVEL GUIDE TRAINER BOOK YOUR PLACE(S)
1000 to 1245 ANALYTICS 101 (Google Analytics)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Luke Hay

£170.00

1000 to 1245 COPY WRITING – BEST PRACTICE 1
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Emily Hill

£170.00

1000 to 1245 CONVERSION RATE OPTIMISATION (CRO)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Pete Taylor

£170.00

1000 to 1245 EMAIL 101
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Liz Boardman

£170.00

1000 to 1245 HOW TO TELL YOUR STORY
(Vision, Mission, Values)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Chris Harding

£170.00

1000 to 1245 PERSONALISATION
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Steve Cathcart

£170.00

1000 to 1245 SOCIAL MEDIA – CONTENT
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Matt Horne

£170.00

1000 to 1245 SOCIAL MEDIA – FACEBOOK
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Clive Andrews

£170.00

THURSDAY AFTERNOON
8 NOVEMBER
WORKSHOP TITLE LEVEL GUIDE TRAINER BOOK YOUR PLACE(S)
1345 to 1630 BETTER ANALYTICS
(Google Analytics)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Luke Hay

£170.00

1345 to 1630 BETTER EMAIL
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Liz Boardman

£170.00

1345 to 1630 CONVERSION RATE OPTIMISATION (CRO)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Pete Taylor

£170.00

1345 to 1630 COPY WRITING – BEST PRACTICE 2
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Emily Hill

£170.00

1345 to 1630 HOW TO TELL YOUR STORY
(Vision, Mission, Values)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Chris Harding

£170.00

1345 to 1630 PERSONALISATION
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Steve Cathcart

£170.00

1345 to 1630 SOCIAL MEDIA – SNAPCHAT
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Matt Horne

£170.00

1345 to 1630 SOCIAL MEDIA – POLICY & GOVERNANCE
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Clive Andrews

£170.00

FRIDAY MORNING
9 NOVEMBER
WORKSHOP TITLE LEVEL GUIDE TRAINER BOOK YOUR PLACE(S)
1000 to 1245 AUDIO COMMUNICATIONS – PODCASTING
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Freya Hellier

£170.00

1000 to 1245 CONTENT – STRATEGY
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Alta Justus

£170.00

1000 to 1245 HOW TO MOVE YOUR PROSPECTUS ONLINE
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Emily Hill

£170.00

1000 to 1245 SOCIAL MEDIA – ADVANCED NETWORK FUNCTIONS
For Facebook, Twitter, Instagram, Snapchat
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Matt Horne

£170.00

1000 to 1245 SOCIAL MEDIA – TWITTER
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Clive Andrews

£170.00

1000 to 1245 SEARCH ENGINE OPTIMISATION (SEO) & USER EXPERIENCE (UX)
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Luke Hay

£170.00

1000 to 1245 VISUAL COMMUNICATIONS – INFOGRAPHICS
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Caroline Beavon

£170.00

1000 to 1245 WEBSITE MOT
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Dan O’Driscoll

£170.00

FRIDAY AFTERNOON
9 NOVEMBER
WORKSHOP TITLE LEVEL GUIDE TRAINER BOOK YOUR PLACE(S)
1345 to 1630 AUDIO COMMUNICATIONS – PODCASTING
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Freya Hellier

£170.00

1345 to 1630 CONTENT – STRATEGY
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Alta Justus

£170.00

1345 to 1630 BRILLIANT BLOGGING
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Emily Hill

£170.00

1345 to 1630 SOCIAL MEDIA – ANALYTICS ‘CRASH COURSE’
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
intermediate, advanced Matt Horne

£170.00

1345 to 1630 SOCIAL MEDIA – HOOTSUITE
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Clive Andrews

£170.00

1345 to 1630 WEBSITE USER EXPERIENCE (UX) – POSITIVE FIRST IMPRESSIONS
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Luke Hay

£170.00

1345 to 1630 VISUAL COMMUNICATIONS – INFOGRAPHICS
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate Caroline Beavon

£170.00

1345 to 1630 WEBSITE MOT
[Details]
Cost: £170 + Vat (includes training, refreshments, training notes, certificate of attendance)
introductory, intermediate, advanced Dan O’Driscoll

£170.00

We reserve the right to make changes to the Masterclass programme (including changes to the proposed trainer, schedule and/or location) should this be necessary.

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