EMCdigital MASTERCLASSES – 20 SEPTEMBER 2017

Don’t miss this unique opportunity to attend a Masterclass (the day before the FORUM) on key aspects of digital Education Marketing, Communications, student recruitment and admissions.

Whether you work for a Nursery, School, College, University or other learning and training centre, these inexpensive workshops and seminars, taking place on Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel (Brighton UK), will make a big different to your own performance and that of your colleagues and institution, organisation or association.

Free in the evening? Join us for our informal evening social and networking i360 Reception & Dinner, scroll down this page for information.

MASTERCLASS TOPICS

Book now, places are limited – please scroll down this page to read about each Masterclass and to book (saver ‘Early Bird’ discount applies) or click on the following links to go straight to the workshop or seminar of interest:

Half-day Masterclasses (10.15pm to 1pm or 2pm to 4.45pm):

Full-day Masterclasses (10.15pm to 4.45pm):

WHY ATTEND?

  • Improve your skills and knowledge and improve the way your Nursery, School, College or University communicates with external and internal audiences.
  • Learn how to make better use of digital platforms, channels and tools.
  • Reflect on and review, discuss and question your current activity and future plans with an expert in digital communications and with other Masterclass participants.

  • Carefully selected trainers, all experts in their field, will share their experience, ideas and insights to help you improve the promotion and marketing, student recruitment and admissions.
  • As well as benefiting your own professional development, attending a Masterclass will also provide an opportunity for networking and personal development too.

Individual and team bookings are welcome. Attend either a Masterclass or the FORUM or maximise your learning by attending both. (Places are limited, book soon.)

i360 RECEPTION & DINNER – WEDNESDAY 20 SEPTEMBER 2017

If you are staying in Brighton on Wednesday (or you live within reasonable travel distance) please join us for an informal drinks reception on the new i360 ride at 7.30pm, and then an informal dinner at the nearby Hilton Brighton Metropole hotel on Brighton seafront.

The evening reception and dinner, with other delegates and speakers, costs £45 including a reception drink, 2 course meal and wine.

If you would like to join us please book online when you book your workshop(s) or seminar(s) and/or place(s) on the FORUM.

Please note, all places must be booked and paid for online no later than Friday 12 September 2017 (depending on availability).

(Places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.)

CHOOSE YOUR WORKSHOP(S) OR SEMINAR(S)…


EMAIL 101 – Introductory/Intermediate

WHEN & WHERE: Morning half-day workshop (10.15pm to 1pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Liz Boardman (Digital Marketing Executive, Churcher’s College).

ABOUT THE WORKSHOP/SEMINAR: This introductory/intermediate workshop is for:

  • those who are relatively new to using email for promotion, engagement and communication through email campaigns etc, and for
  • those who have some experience but who want to review their current activity and ensure they have the right process in place and are using their tools and platform(s) effectively.

Over the morning workshop you will:

  • consider the options for using email in your marketing, communications and admissions, from initial promotion and enquiry through to enrolment and beyond, reflecting on examples and case studies;
  • consider best practice for creating effective emails – from addressing email to the subject line, content, use of templates, linking to web and social media content etc;
  • discuss email tools and platforms – from ‘Email Service Providers’ (ESPs like Mailchimp, Constant Contact, Pure 360, Dotmailer) to Education specific email-platforms and CRM systems.

ABOUT THE TRAINER: Liz Boardman is a passionate marketing professional and self-confessed “tech-geek” who has been working in the field of marketing and graphic design for twelve years and in the niche field of digital and email marketing for over 7 years. Going from email coder to strategist, Liz has worked on every possible type of email marketing campaign from large event promotions to regular newsletters and product launches, using testing tools and good process to achieve great results.

Having worked previously in the marketing team of a Further & Higher Education College and more recently as the Email Marketing Producer at The Goodwood Estate, Liz recently returned to the Education sector with her appointment to the new role of ‘Digital Marketing Executive’ at Churcher’s College, responsible for the College’s website, social media and email marketing.

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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BETTER EMAIL – Intermediate/Advanced

WHEN & WHERE: Afternoon half-day workshop (2pm to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Liz Boardman (Digital Marketing Executive, Churcher’s College).

ABOUT THE WORKSHOP/SEMINAR: This intermediate/advanced workshop is for:

  • those who have some experience and confidence in creating and sending email campaigns and are happy they are getting the basics right but want to review their use of email and gain new insight, tips and techniques to improve their ‘return on investment’ from email;
  • those who attended the morning Email 101 workshop and wish to build on their learning with more advanced techniques, best practice etc.

Over the afternoon workshop you will:

  • review email strategy and reflect on best practice, identifying how you can improve your current use of email for more effective communications with your target audiences, resulting in a higher engagement and ‘conversion’ rate;
  • consider advanced methodology and techniques for planning, creating and managing email campaigns;
  • review tracking processes and learn to use analytics to improve the effectiveness of your email communications;
  • critically evaluate the email tools and platforms you are currently using and consider alternatives.

ABOUT THE TRAINER: Please see above for a description of Liz Boardman’s experience.

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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BLOGGING FROM THE GROUND UP – Introductory/Intermediate

WHEN & WHERE: Morning half-day workshop (10.15pm to 1pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINERS: Dan O’Driscoll (Project Director, Singularity) and Phill Morton (Technical Director, Singularity).

ABOUT THE WORKSHOP/SEMINAR: There is no doubt that the internet is alive with bloggers, vloggers, viral stories and Social Media celebrities; but did you know that there are huge search engine optimisation and ROI benefits to running a blog? Business and education blogs are on the rise so don’t miss out on this opportunity to get your blog started.

This introductory/intermediate workshop is for:

  • those who would like to start an engaging and optimised blog;
  • those who wants to explore a potentially new content marketing route;
  • those who want to learn how to maintain, market and manage their blog online.

Over the morning workshop you will:

  • Setup a simple WordPress blog, adding content and basic branding. (You can even take your access to this with you after the event.)
  • Consider the blogging platforms available.
  • Start to consider brand, personality, tone of voice and blog style.
  • Learn how to make your content engaging, keep people reading and most importantly, coming back.
  • consider the importance of interacting with your audience and using social media as a platform.
  • consider blogging strategy and tools and techniques such as editorial calendars, cross-referencing and topic pools.
  • consider the advanced options for email marketing integration, social dissemination and author management.

ABOUT THE TRAINERS: Dan O’Driscoll is a business owner, project manager and consultant. He has worked on everything from start-up brand design and website projects, through to software design and development for FTSE 100 companies across the fields of digital learning, finance, business-to-business, online retail, mobile & web application development, marketing and business strategy.

Dan looks after Project Management at Singularity (Singularity Creative Limited) and has also founded a custom musical instrument boutique, which delivers artist works by hand internationally.

Phill Morton is a web developer with 6 years’ experience in the financial, software-as-a-service, e-learning and marketing industries. He started out learning to code from a young age and now works on projects across a multitude of platforms and programming languages, including HTML, CSS, PHP, JavaScript, .NET and SQL.

Phill now heads up the technical aspects of Singularity (Singularity Creative Limited), managing the development roadmap and technical decisions on internal and client projects alike.

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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THE WEBSITE MOT – Intermediate/Advanced

WHEN & WHERE: Afternoon half-day workshop (2pm to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINERS: Dan O’Driscoll (Project Director, Singularity) and Phill Morton (Technical Director, Singularity).

ABOUT THE WORKSHOP/SEMINAR: There is a lot involved in maintaining, managing and marketing via the web, but with the right tools and techniques you can ensure your website is the best it can be.

Your web presence is far than just what can be seen on your website, it extends to how your website is seen in search engines, how pages appear when shared on social media and even how Google’s services see your website behind the scenes.

This workshop helps you run an MOT on your website and maintain control of search and social appearance, performance and presence.

This Intermediate/Advanced workshop is for:

  • those who already have a website;
  • those who would like to start using Google’s webmaster tools;
  • those who want to improve the quality of their web presence on search engines and Social Media.

Over this afternoon workshop you will:

  • Learn how to use Google’s search console, including search appearance, rich snippets, mobile testing, crawling, fetching and sitemaps.
  • Understand how the Google search console can allow you to optimise your website, increasing visibility and conversions.
  • Look at Google My Business listings, for increased presence in search results.
  • Consider how page speed insights can help you to improve page ranking and fix bugs.
  • Learn about optimising social media shares of your website or blog, including the use of the Facebook Open Graph Debugger.
  • Consider website security and how this can serve as a two-in-one benefit and help with Search Engine Optimisation (SEO).

ABOUT THE TRAINER: Please see above for a description of Dan O’Driscoll and Phill Morton’s experience.

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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PERSONALISATION

WHEN & WHERE: Morning or afternoon half-day workshop (10.15pm to 1pm or 2pm to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Steve Cathcart (Head of Marketing, The Student Room).

ABOUT THE WORKSHOP/SEMINAR: The future is ‘Personalisation’ of the online experience for your prospective students, parents and staff. The more your online communications are aligned with the interests and needs of your target audiences the more likely they will engage and connect with your Nursery, School, College or University. Digital provides new opportunities for personalisation of content and the user experience and this is a rapidly evolving area, because it delivers results.

During this workshop Steve Cathcart will explain why personalisation online is important and how it works. Steve will explain how you can start to use personalisation in your digital communications and bring you up to speed with current developments and best practice.

Steve will discuss how you can start to use data more effectively to inform and improve your communications and maximise your resources and budget, helping you stay ahead of your competitors in a fast moving, rapidly evolving digital world. He will discuss techniques and tools for integrating personalisation in your marketing, admissions and communications strategy to ensure a ‘joined-up’ experience for your target audiences and wider community.

ABOUT THE TRAINER: Winner of multiple data marketing awards for personalisation, including the Grand Prix at the Marketing Week Data Strategy awards, Steve is now Head of Marketing at The Student Room, having originally joined The Student Room from the TUI UK & Ireland (where he was responsible for growing eCRM revenue from £100m to well over half a £billion) to define and lead a new data and personalisation strategy.

The Student Room have invested in some exciting new data and personalisation technologies, which Steve is using to ensure students are given the best possible experience across their websites. Steve’s end goal is to build a single view of the customer to deliver true one-to-one personalisation across all touchpoints including web, email and mobile apps.

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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CONVERSION RATE OPTIMISATION (CRO)

WHEN & WHERE: Morning or afternoon half-day workshop (10.15pm to 1pm or 2pm to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Peter Taylor (Director of Optimisation, The Student Room; Co-organiser of BrightonCRO)

ABOUT THE WORKSHOP/SEMINAR: You probably spend a lot of time and effort (and possibly a lot of budget) promoting your Nursery, School, College or University and encouraging your target audiences to visit your online presence (website, blogs and social media etc). But what happens next? How much attention do you give to your ‘conversion rate’ from visitor to follower, enquiry, prospectus request, registration, attendance and (ultimately) enrolment?

This workshop will introduce you to the fundamentals of ‘Conversion Rate Optimisation’ (CRO) and how it can improve your results and return on investment.

You will learn how to review and analyse your web presence, to better understand the user experience (UX) and journey and to identify changes that might lead to a higher conversion rate.

You will then learn to set-up a prioritised split testing plan to monitor and test the impact of planned changes to your online content and how to analyse, report and share findings from the tests to inform your marketing, admissions and communications strategy.

The workshop will provide an introduction to ‘Conversion Rate Optimisation’ (CRO) and give you the basic insights and techniques to begin to implement CRO best practice in your work and that of your colleagues, including:

  • Explanation of the CRO process;
  • Analysis and why it’s important;
  • Calculating ‘leakage’ on a website;
  • Removing ‘blockers’ and increasing persuasion;
  • Creating and running a test roadmap;
  • Different split test methods;
  • How to set up and run split tests;
  • Segmentation;
  • Using test data to inform other channel activity.

By the end of the workshop you will understand the importance of a CRO approach and how to implement basic testing to make insightful changes that improve results on your website.

ABOUT THE TRAINER: Pete is Director of Optimisation at The Student Room and freelance consultant in Conversion Rate Optimisation (CRO) and Website Usability. Pete is also co-founder and co-organiser of BrightonCRO (http://www.brightoncro.com/), a bi-annual CRO, Usability and Data-driven insight event. He is a regular guest speaker at MeasureFest, Optimizely’s Opticon in London, the ‘Conversion Conference’ in London and ‘Conversion Thursday’ in Manchester.

Pete spends his days leading conversion optimisation within The Student Room (TSR) group, sharing his passion and experience for ensuring visitors to the TSR online presence have the best possible experience. His work is informed by his close relationship with third party consultants both in CRO and SEO, providing him with a wider and more detailed understanding of both fields. (Apparently Pete is also in charge of music in the office, which he describes as “a high pressure and demanding role, fusing playlists of dub-step and grime with 70’s disco and 60’s popular culture with a bit of psychcobilly”!)

COST: £135 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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ANALYTICS 101 (GOOGLE & FACEBOOK INSIGHTS) – Introductory/Intermediate

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Luke Hay (Analytics & User Experience (UX) author and consultant).

ABOUT THE WORKSHOP/SEMINAR: The need to master analytics is obvious but this is often a neglected area with poor reporting and little understanding of what is and isn’t working, leading to wasted effort and budget and poor communication. One of the great strengths of digital is the analytics and insight it can provide into how resources are used. By learning how to use analytics more effectively you can dramatically improve your marketing, admissions and communications.

Developed for those working in Education and delivered by analytics expert Luke Hay, this one-day ‘hands on’ seminar has proved very popular in recent years. By attending you will:

  • Explore the role and application of Web and Social Media analytics;
  • Learn the Google Analytics & Facebook Insights interface, dashboard and segments;
  • Understand the wealth of information available, and how it applies to their institution’s communications, recruitment, admissions and alumni activity;
  • Clarify the best metrics to measure (and why);
  • Develop the skills to analyse traffic and content reports and to set goals and filters, including visits, visitors, bounce rates and traffic sources;
  • Master the production of useful, relevant Analytics reports;
  • Set-up Alerts and Intelligence Events for ‘real time’ monitoring;
  • Gain confidence in the presentation of relevant information in context to other colleagues, senior management, governors, trustees etc.

ABOUT THE TRAINER: Author of the book “Analytics: Understanding Is the Heart of Great UX”, Luke Hay is a UK-based User Experience (UX) Consultant working in online communications since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps.

Luke has delivered introductory and advanced seminars on Analytics and ‘Online Reputation Management’ for Click-Recruit-Enrol over the last 5 years, and provided training and consultancy to Schools, Colleges and Universities, as well as speaking at a number of conferences and events.

Luke’s career experience includes time working as a ‘Website & Email Manager’ for Sussex Enterprise and Wired Sussex, and providing Analytics and UX consultancy to clients of all sizes in the UK and Australia for the agencies Fresh Egg and No Pork Pies. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organisers of UX Camp Brighton.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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BETTER ANALYTICS (GOOGLE & FACEBOOK INSIGHTS) – Intermediate/Advanced

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Julian Erbsloeh (Head of Insight, Fresh Egg)

ABOUT THE WORKSHOP/SEMINAR: If you are already using analytics on a regular basis to evaluate, review and improve your communications activity you won’t need convincing about the importance of mastering analytics but it is probably timely for you to review how you are using insights, to consider best practice and to learn new tips and techniques.

This intensive advanced seminar has been developed for those working in Education and has proved very popular in recent years. The seminar will provide advanced insights and training for those using Google Analytics and Facebook Insights. Julian will show you how to analyse your communications activity with more depth and precision, enabling you to maximise all the benefits the Google Analytics and Facebook Insight tools offer, so that you and your colleagues can get the best return on your time and resources. Over the one-day seminar you will:

  • Grow your understanding of Advanced Web Metrics;
  • Better understand the wealth of information available, and how it applies to your institution’s communications, marketing, student recruitment, admissions and/or alumni activity, through the use of Custom Segments;
  • Learn to use Shortcuts to save time;
  • Learn to implement advanced tracking, tagging and analysis (including more effective use of Events, Demographics and Benchmarking);
  • Learn to use Google Analytics reports more effectively and how to present them more effectively to others;
  • Gain confidence in using Visitor Data, Custom Variable, User Flow etc to make measurable improvements to click-through rates and conversions (registrations, enrolments etc) and to increase the engagement by key target audiences;
  • Consider how other tools (such as A+B testing, heat-mapping and alternative analytics tools) may be used together with Google Analytics for continuous improvement.

ABOUT THE TRAINER: Julian Erbsloeh heads up the Insight Team at the digital full-service agency Fresh Egg, specialising in the customised set-up of web analytics, performance reporting and the extraction of insight from data for a range of clients. As an advocate for teaching companies to master their data self-sufficiently, Julian is also often involved in training teams and individuals in the effective use of web analytics platforms.

Julian Erbsloeh’s career in digital marketing started at a Brighton-based online jewellers where he took charge of all aspects of digital marketing (with a specific focus on SEO and data analysis) while studying in the evenings for an MBA at the University of Brighton. Looking for a bigger challenge and to apply his knowledge across industry sectors, Julian joined Fresh Egg in 2012 as an Search Engine Optimisation (SEO) engineer. Within a year James transferred into the Analytics & Insight team at Fresh Egg, supporting other departments with data and insight, ensuring a truly data-driven culture at the agency.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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INFOGRAPHICS

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Caroline Beavon (Infographics & Information Design Consultant).

ABOUT THE WORKSHOP/SEMINAR: Infographics are the ‘new kid on the block’ when it comes to communication; used correctly infographics can be an extremely effective way to engage target audiences, conveying information quickly and positively about the learning experiences and opportunities offered by a Nursery, School, College or University. Now is the time to master infographics and add them to your communications tool box, as part of your marketing and communications strategy for 2017-2018 and beyond.

During this fun, highly interactive one-day workshop, Caroline will take you through a process of reflection that will not only enhance your use of infographics but also serve as a timely review of your current and future communications activity. (No prior visualisation or graphics experience is required, however a basic working knowledge of Excel is necessary as you will be using data sets throughout the day.)

This workshop will cover both the thought-process and practical-process for creating infographics using various tools (including Tableau Public, Piktochart and RAW), and provide plenty of opportunity for discussion and critical discussion over examples:

  • How infographics work – why they are so popular
  • Audience – who are you talking to
  • Your data – what are we working with
  • Your aims – what are you trying to achieve
  • Charting basics and “do’s & don’ts”;
  • Sorting your data and data hierarchy;
  • Sketching – creating your wireframe;
  • Layout tips
  • Colours and patterns
  • Fonts
  • Icons

ABOUT THE TRAINERS:

Caroline Beavon is a self-described ‘information wrangler’. A former broadcast journalist, Social Media consultant and blogger turned visual journalist and infographics designer. With a focus on content and audience, Caroline works with companies and organisations of all sizes to help them communicate their information in a visual way and to ensure they are making the best of their data.

As well as her previous work in radio (with Kerrang, Heart FM and Q Radio), Caroline has been a visiting tutor at Birmingham City University and freelancer with a broad range of clients ranging from local authorities, SME’s and charities to technology corporations, emergency services and publishers.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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PODCASTING (AUDIO)

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINERS: Claire Wass (Marketing Manager, Downside School) and Freya Hellier (Content Producer, Strategist & Commissioner).

ABOUT THE WORKSHOP/SEMINAR: It is surprising that not everyone involved in Education marketing, admissions, alumni relations & fundraising and facilities management uses podcasting as one of their main communications tools, given that podcasting is a popular and effective way for many Nurseries, Schools, Colleges and Universities to engage their target audiences.

For you and your colleagues podcasting may still be untried and untested, even though podcasts are easier to produce regularly than video (and more intimate and personal), often more engaging and easier to consume than written content and photographs and fairly simple and inexpensive to produce and distribute.

Whether you are new or relatively new to podcasting, this one-day workshop is the ideal opportunity to learn all you need to know. Over a highly interactive, fun, practical day Claire and Freya will share their expertise, experience and passion for audio. From the technical side to the production process itself, you’ll learn how to produce your own podcast, identify the content that’s best for your specific goals, and how to market your content to attract an audience.

The workshop will cover:

  • Choosing your theme and style and maintaining consistency;
  • Planning your content and what information and stories you want to convey;
  • Developing an editorial calendar;
  • Prepare for an interview to get the best answers;
  • Dealing with interviewees and the art of conversation;
  • Tips on which ‘budget friendly’ tools and inexpensive equipment to use, and how to use them;
  • Using a smartphone and other devices;
  • Editing techniques and editorial control;
  • Music, actuality, and the special bits;
  • Effective dissemination and distribution of your podcast;
  • Engaging with your audience.

ABOUT THE TRAINERS: The workshop will be delivered by a double-act comprising two highly experienced and passionate exponents of podcasting, Claire Wass and Freya Hellier.

Claire Wass is the Marketing Manager for Downside Abbey and School. Claire’s experience has traversed both Broadcasting and PR: she worked for several years at the BBC, mainly within Radio 3, the Proms and the Performing Groups, but also within television, behind the scenes for BBC One’s Antiques Roadshow.

Freya Hellier is an experienced freelance producer and commissioner working for BBC (Radio 3 and Radio 4) and managing the digital communications for Sinfini (the Universal Music Classical website).

Freya’s work with the world’s best musicians, composers and producers, engineers and presenters has convinced her the fundamentals of good story telling are universal.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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SOCIAL MEDIA 101 – Introductory/Intermediate

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINER: Clive Andrews (Social Media Consultant).

ABOUT THE WORKSHOP/SEMINAR: ‘Social Media 101’ is a fast-track seminar for anyone new or relatively new to using Social Media professionally for communications, marketing and admissions for their Nursery, School, College or University. It will also serve as a good opportunity for anyone wanting to review and improve their current use Social Media. The seminar will focus primarily on the three most popular platforms:

  • Twitter
    • How and when to use Twitter;
    • Basic functionality: account types, @names and real names, following, retweets and sharing, replies, mentions and conversation, hashtags, searching, likes, direct messaging, lists etc;
    • Writing for Twitter;
    • Listening, criticism, moderation, blocking;
    • Creating and managing multiple accounts;
    • Branding, tone of voice and style consistency;
    • Training and supporting staff;
    • Security;
    • Crisis and reputation management;
    • Analytics.
  • Facebook
    • How and when to use Facebook;
    • Profiles, Pages, Groups, Events;
    • Basic functionality: account types, posting, usernames, following, likes, commenting, sharing, hashtags, admin users, boosting posts etc;
    • Writing for Facebook;
    • Listening, criticism, moderation, blocking;
    • Winning followers;
    • Creating and managing multiple accounts;
    • Branding, tone of voice and style consistency;
    • Training and supporting staff;
    • Security;
    • Crisis and reputation management;
    • Analytics.
  • Instagram
    • How and when to use Instagram;
    • Creating and managing multiple accounts;
    • Basic functionality: bio writing, captions, posting, visuals, hashtags, group discussions, promos, working with influencers etc;
    • Listening, criticism, moderation, blocking;
    • Winning followers;
    • Creating and managing multiple accounts;
    • Branding, tone of voice and style consistency;
    • Training and supporting staff;
    • Security;
    • Crisis and reputation management;
    • Analytics.

The workshop will also address a number of general Social Media themes, including:

  • Best practice for creating, curating and disseminating content for Social Media (Copy, Photographs, Audio and Video);
  • Effective story telling and appropriate use across multiple platforms;
  • Using Social Media for Q&A and Events;
  • Community Management – encouraging conversations, questions and contributions;
  • Social Media Management Tools;
  • Thinking Strategically (POST);

ABOUT THE TRAINER: Clive Andrews is an experienced consultant and trainer in Social Media. He works across the Education, Travel, Government and Charity sectors, helping people to use digital tools in smart ways. He has trained the Foreign Office on how to tweet to Britons in trouble overseas, and has helped the BBC News team to better understand the way they use Social Media.

Clive has delivered introductory and advanced seminars on Social Media for Click-Recruit-Enrol over the last 4 years, and provided training and consultancy to Schools & Colleges, as well as speaking at a number of conferences and events.

Clive really believes in the power of social to improve relationships between organisations and their customers, but he knows this isn’t always easy. Clive’s training helps cut through the hype so that individuals and institutions and organisations can use Social Media in ways that work for them. Clive encourages everyone to get to know and use the Social Media tools available, but to think strategically about which ones they use, and how they use them.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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BETTER SOCIAL MEDIA – Intermediate/Advanced

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINERS: Alistair Beech (Senior Digital Communications Officer, University of Central Lancashire) and Matt Horne (Digital Marketing & Social Media Officer, Newcastle University)

ABOUT THE WORKSHOP/SEMINAR: This seminar is for those with experience in using and managing the main Social Media platforms. Over a lively, interactive, stimulating day Matt and Alistair will share their experience, insights, ideas, tips and techniques with those participating, creating a forum for review, learning, information exchange and networking.

Alistair and Matt will not only update you on new developments within the main platforms you are already using (such as Facebook, Twitter, Instagram, LinkedIn) with relevant examples and case studies, they will also help you review and reflect on new platforms and applications that may be helpful to your marketing, communications, admissions, alumni relations and fundraising and other activities at your institution.

The seminar will focus primarily on:

  • Advanced tips and new functionality for Twitter, Facebook and Instagram;
  • Best practice for creating and disseminating content for Social Media (Copy, Photographs, Audio and Video);
  • Curating and managing student & staff content – how to work with students and staff to create content for marketing/recruitment purposes e.g. vlogs and ‘takeovers’ of official channels;
  • Effective story telling and appropriate use across multiple platforms;
  • Community Management – encouraging conversations, questions and contributions;
  • Content publishing – how to create editorial calendars and content plans for multiple channels;
  • Using Social Media for Q&A and Events;
  • Central management and oversight of multiple Social Media accounts, including branding, consistent tone of voice and style, appropriate use, response rates, reputation and crisis management etc;
  • Training and supporting staff;
  • Developing a ‘corporate’ Social Media policy for staff, volunteers and suppliers;
  • New Social Media tools, channels and platforms – how to leverage Snapchat and other app-based channels;
  • Social Media Management tools – an introduction to Hootsuite Pro and tips and techniques for using Hootsuite (and management other tools) more effectively for managing multiple channels and multiple contributors and accounts;
  • Advanced analytics – what to measure and how to do it.

ABOUT THE TRAINERS: Matt Horne and Alistair Beech will co-host and deliver this intermediate/advanced seminar.

Matt Horne is an experienced, pioneering Digital Marketing and Social Media Officer. Managing the main social media channels for Newcastle University, with a remit to keep the brand at the forefront of digital engagement for a youthful demographic, Matt is responsible for community management, content creation, Social Media strategy, social advertising campaign planning as well as staff training and development. Facebook certified, Matt is also the key team contact with the University’s Press and Communications team, developing strategies and content to increase the digital reach of research stories.

Matt has developed a reputation for creating strategies that get costs down and maximise results through innovation, creating social campaign strategies that boost enquiries and applications year-on-year. His wide ranging skills and experience encompasses the breadth of digital content development including online videos, digital design work and photography that drive engagement.

Alistair Beech has worked in digital PR and marketing for over 10 years across agency and public sector roles, recently joining the University of Central Lancashire after leading digital and social media activity at Keele University. He manages UCLan’s corporate social media and digital content channels across desktop, mobile and tablet platforms and regularly guest lectures in Digital Marketing Practice at Liverpool University and Keele University.

As a creative specialist in Education digital marketing with experience at corporate level in both the public and private sector, Alistair’s experience includes: Digital media strategy, student marketing, campaign strategy, community management, live blogging, live data interpretation and analytics, crisis management, digital advertising (search, social, behavioural), copywriting and editing, film-making and editing (Final Cut Pro, Premiere) and online and event PR.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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VIDEO CONTENT WORKS

WHEN & WHERE: Full-day workshop/seminar (10.15am to 4.45pm), Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel, Brighton UK.

TRAINERS: Tom Fuller (Creative Media Manager (Research), University of Oxford) and Tom Wilkinson (Creative Media Manager, University of Oxford).

ABOUT THE WORKSHOP/SEMINAR: Video is the king and queen of content and it will not have escaped your notice that all sectors are currently investing in using video more effectively across websites and Social Media. Don’t miss out! Now is the time to ask how you can use video to engage and communicate with your target audiences and how can you make the most of video, particularly with Social Media… this seminar will provide the answers and a great deal more over what is guaranteed to be a highly involved, stimulating and innovative day.

Over the seminar, comprising presentation, best practice, examples, case studies and ‘hands on’ exercises, the Tom & Tom multimedia ‘double-act’ from Oxford University will provide advice, tips and techniques for making the most of video, particularly in Social Media, drawing on their extensive experience of running a Youtube channel (with over 7.5m views) and producing videos for growing Social Media channels,

Tom & Tom will share their ideas and insights into how a great video works and the tools available to you to maximise the opportunities for creating and using video for your communications, student recruitment, marketing and admissions. Even if you never pick up a camera, learning what makes a great video that educates, performs and persuades is invaluable. With plenty of practical examples and (unscary) interactive elements, Tom and Tom will show you how to make the best of this powerful – but expensive and time-consuming – resource, from planning shoots, through to production and editing, and finally promotion and evaluation.

ABOUT THE TRAINERS: Tom Fuller and Tom Wilkinson work together as the Oxford University creative video team, creating and curating content across its channels, including documentaries, animations and even projection mapping… and are jointly responsible for a Youtube channel with over 7.5m views.

In his spare time, Tom Fuller works on Scienceogram, a campaign to make sense of science funding and is a regular on the science communication circuit.

Tom Wilkinson has worked as a videographer in 12 countries and his work has appeared on BBC Sport and the Guardian’s Newton Channel among other outlets.

COST: £270 (this saver ‘Early-bird’ discounted rate ends at midnight on Friday 30 June 2017). The price includes training notes and refreshments.

READY TO BOOK?: Please go to the ‘Book Here‘ page to book this Masterclass and other tickets, and then checkout.

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