FORUM PROGRAMME – 21 SEPTEMBER 2017
The EMCdigital LIVE 2017 FORUM will take place on Thursday 21 September 2017 in the Regency Suite at the Hilton Brighton Metropole hotel, Brighton UK.
Please scroll down this page for the full FORUM programme this Autumn.
The 2017 FORUM will start at 0945 in the Regency Suite at the Hilton Brighton Metropole hotel and finish at 1800, followed by (optional) drinks and informal networking in the Waterhouse Bar & Terrace for those who can stay after the conference.
The Regency Suite doors will open at 0845 with refreshments available and the opportunity to meet sponsors and exhibitors and network with fellow delegates before the start.
We suggest you aim to arrive by 0915 to ensure you don’t miss the start of main programme. (Registration will remain open until 1200 for late arrivals.)
REFRESHMENTS & LUNCH
Complementary tea and coffee will be provided during the refreshment breaks and you are invited to join us for early evening drinks as soon as the 2017 FORUM ends. However lunch is not included – you are welcome to book the sandwich lunch option (£16 + Vat) or to bring your own lunch or to walk out of the Hilton Brighton Metropole hotel to take advantage of the numerous cafes, shops, bars and restaurants nearby.
|0845-0945||Registration, Refreshments & Networking (Regency Suite, Hilton Brighton Metropole hotel)|
|0945||2017 FORUM OPENING & WELCOME – EXCELLING WITH DIGITAL|
|1000-1130||SESSION 1 – THE ‘TAKE-AWAY’ BUFFET – ALL YOU CAN EAT!|
|‘QUICK-FIRE’ TIPS & TECHNIQUES – Speakers share their tips and techniques, ideas and insights in a quick-fire round of presentations.
Topics covered will include: Analytics, Video on Mobile, Social Media, Heat Mapping, Conversion Rate Optimisation (CRO), Email Campaigns and more…
|1130-1200||Refreshments & Networking|
|1200-1330||SESSION 2 – REACHING & ENGAGING YOUR PROSPECTS|
|ONLINE ADVERTISING – What role can online advertising play in your promotion, student recruitment, admissions, public relations, facilities hire and/or alumni relations – depending on budget (or lack of it)?
What can you do digitally to reach local, regional, national and international audiences, as relevant to your institution? What is ‘remarketing’ and how can you utilise it?
(Matthew D’Arcy, Click-Recruit-Enrol and Peter German, Frensham Heights School)
|ONLINE COPY WRITING TIPS & SEARCH ENGINE OPTIMISATION (SEO) – Few of us have had SEO/copy writing training yet all of us write copy – whether for websites, social media, blogs, emails etc.
Learn tips, insights and techniques to help you and your colleagues produce engaging content that makes an impact on your target audience… and Google!
(Alta Justus, Director of Marketing, FinalsiteUK)
|1330-1430||Lunch & Networking (If you pre-ordered the sandwich lunch please visit the Osborne room.)|
|1430-1600||SESSION 3 – SOCIAL MEDIA & VIDEO|
|SOCIAL MEDIA – BEST PRACTICE – So you’re using Social Media… how can you and your colleagues do it better?
Discover the latest best practice for using the most popular platforms and gain new insights into the functionality available to you, as well as insights and top tips on using Social Media more effectively.
(Matt Horne, Digital Marketing & Social Media Officer, Newcastle University)
|SUCCEEDING WITH YOUTUBE – No question… video is the king and queen of content right now!
If you have a YouTube channel you are probably not optimising it, if you don’t have a YouTube channel you should… learn how to make full use of the YouTube functionality and maximise the benefits of video on the YouTube platform and beyond.
(Frit Sarita Tam, Film Director, Camera Operator & Editor, Frit Films)
|SOCIAL MEDIA – FUTURE TRENDS – What new platforms and apps should you be paying attention to? How should you be using live streaming? Why is Snapchat relevant?
What new developments should you be ‘scoping out’ to improve your use of Social Media for the benefit of your institution? So much to discus, so little time!
(Alistair Beech, Senior Digital Communications Officer, University of Central Lancashire)
|1600-1630||Refreshments & Networking|
|1630-1800||SESSION 4 – COMPLYING WITH THE NEW GENERAL DATA PROTECTION REGULATIONS (GDPR) AND CREATING THE ‘PERFECT’ OPEN DAY WITH DIGITAL|
|GENERAL DATA PROTECTION REGULATIONS (GDPR) – Is your School or College ready for the General Data Protection Regulations (GDPR) which will supersede the Data Protection Act 1998 and come into effect on 25 May 2018, introducing massive fines for non-compliance and data-breaches?
* Do you know how the regulations will impact on your online presence – your website(s), blogs, social media etc and your use of email?
* What does the GDPR mean for your digital collection, storage and use of data about prospective, current and former students, parents, staff and others?
Gain important insights, understanding and tips about this highly topical and important change to the way you handle data protection.
(Kristine Scott, Head of Education and Partner, Harrison Clark Rickerbys Limited)
|WINNING OPEN EVENTS – This discussion session will address one of the key events in any admissions calendar – the ‘Open Day’.
Whatever form your ‘Open Day’ takes (whether occasional Open events or regular tours etc throughout the year) there is probably room for improvement in how you use digital.
Gain insights, ideas and techniques to help you improve your Open events and associated outcomes.
|1800||2017 FORUM ENDS – (Afterwards, please join us if you can for drinks and informal networking in the Waterhouse Bar & Terrace.)|
|1800-1900||EVENING DRINKS & NETWORKING – Optional – All Welcome! (Waterhouse Bar & Terrace)|
We reserve the right to make any changes to the 2017 FORUM programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.
MASTERCLASSES – WEDNESDAY 20 SEPTEMBER 2017
i360 RECEPTION & DINNER – WEDNESDAY 20 SEPTEMBER 2017
If you are staying in Brighton on Wednesday (or you live within reasonable travel distance) please join us for an informal drinks reception on the new i360 ride at 6pm, and then an informal dinner in the Chartwell Suite on the top floor of the nearby Hilton Brighton Metropole hotel.
The evening reception and dinner, with other delegates and speakers, costs £45 including a reception drink, 2 course meal and wine.
Please note, all places must be booked and paid for online no later than Friday 15 September 2017.
(Places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.)