“HOW WE DO IT” – FORUM PROGRAMME

The 2018 Spring FORUM will run from 0945 to 1630 on Wednesday 21 February 2018 at the Brighton Dome in Brighton UK, with an optional bonus session from 1645 to 1800 for those able to stay later.

In the evening, for those staying overnight after the FORUM or arriving for the Masterclasses the following day, there will be an informal networking dinner.

Please scroll down this page for the full FORUM programme. Please click on the links for general information about the FORUM (including speakers) and to book your place(s) and benefit from the ‘Early Bird’ discounts currently available.

The Brighton Dome doors will open at 0845 with refreshments available and the opportunity to meet sponsors and exhibitors and network with fellow delegates before the start.

Complementary tea and coffee will be provided during the refreshment breaks and lunch will be provided for all those attending (included in the ticket price).

We suggest you aim to arrive by 0930 to ensure you don’t miss the start of main programme. (Registration will remain open until 1430 for later arrivals.)

THE PROGRAMME

TIME SESSIONS
0845-0945 Registration, Refreshments & Networking (Foyer & Cafe Bar, Brighton Dome)
0945-1015 2018 Spring FORUM OPENING – WELCOME & INTRODUCTION
DIGITAL TRENDS & QUICK WINS – Matthew D’Arcy, Director, EMCdigital and Click-Recruit-Enrol
1015-1130 SESSION 1 – LEADERSHIP, CREATING CHANGE, GREAT CONTENT & SEO
LEADERSHIP – Martin Reader, Headmaster, Cranleigh School (BSA Chair Elect & HMC representative) and Jody Cooksley, Head of External Relations, Cranleigh School

CONTENT & SEO – Elizabeth Malone-Johnstone, Head of Digital, ACS International Schools

Q&A – Discussion panel with Martin Reader, Judy Cooksley, Elizabeth Malone-Johnstone and Matthew D’Arcy

1130-1200 Refreshments & Networking
1200-1330 SESSION 2 – EMAIL COMMUNICATIONS, AWARD WINNING WEBSITES
EMAIL COMMUNICATIONS – Brenda Rico, Digital Marketing Specialist, King’s College Schools Group

AWARD WINNING WEBSITES – Hazel Saegert, Digital Marketing Officer, Chichester College (Gold winner for Website Development, College Marketing Network awards) and Philippa Scudds, Director of Marketing and Communications at Canford School (Nominated for Best Use of Technology in Customer Engagement, Engage awards)

Q&A – Discussion panel with Brenda Rico, Hazel Saegert and Philippa Scudds

1330-1430 Lunch & Networking
1430-1630 SESSION 3 – BRAND REPUTATION MANAGEMENT, SOCIAL MEDIA, USING STUDENTS AS AMBASSADORS, FUTURE VIEW
BRAND REPUTATION MANAGEMENT Ijeoma Akigwe, Director of Marketing and Customer Experience, Ealing, Hammersmith & West London College

SOCIAL MEDIA – Marta Matias, Head of Digital Media, Lakefield Hospitality College

USING STUDENTS AS AMBASSADORS – Sanoobar Patel, Marketing and Enrichment Manager, Leyton Sixth Form College

Q&A – Discussion panel with Marta Matias, Sanoobar Patel and others

FUTURE VIEW – Matthew D’Arcy

1630 2018 FORUM ENDS – Refreshments & Networking
1645-1800 OPTIONAL – SESSION 4 – SOCIAL MEDIA ADVERTISING, WEBSITE DEVELOPMENT, ANALYTICS
1800 OPTIONAL SESSION ENDS – Afterwards, please join us if you can for drinks nearby.
2000 OPTIONAL – EVENING NETWORKING, DRINKS & DINNER – Please book your place(s) if you are able to attend.

We reserve the right to make any changes to the 2018 Spring FORUM programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.

MASTERCLASSES – THURSDAY 22 FEBRUARY TO FRIDAY 23 FEBRUARY 2018

Don’t miss the Masterclass series running over the two days after the FORUM at the Hilton Brighton Metropole hotel.