FORUM PROGRAMME – 21 SEPTEMBER 2017

The EMCdigital LIVE 2017 FORUM will take place on Thursday 21 September 2017 at the Brighton Dome, Brighton UK.

A small number of FREE tickets and some subsidised, saver ‘Early Bird’ tickets are currently available for the Autumn FORUM 2017 but please book now to avoid disappointment.

Please scroll down this page for the full FORUM programme this Autumn.

TIMING

The 2017 FORUM will start at 0945 in the Brighton Dome Concert Hall and finish at 1800, followed by (optional) drinks and informal networking for those who can stay after the conference.

The Brighton Dome doors will open at 0845 with refreshments available and the opportunity to meet sponsors and exhibitors and network with fellow delegates before the start.

We suggest you aim to arrive by 0930 to ensure you don’t miss the start of main programme. (Registration will remain open until 1200 for late arrivals.)

REFRESHMENTS & LUNCH

Complementary tea and coffee will be provided during the refreshment breaks and you are invited to join us for early evening drinks as soon as the 2017 FORUM ends. However lunch is not included – you are welcome to book the fork buffet lunch option (£16 + Vat) or to bring your own lunch or to walk out of the Brighton Dome to take advantage of the numerous cafes, shops, bars and restaurants nearby.

THE PROGRAMME

TIME SESSIONS
0845-0945 Registration, Refreshments & Networking (Cafe Bar, Brighton Dome)
0945 2017 FORUM OPENING & WELCOME – EXCELLING WITH DIGITAL (Concert Hall theatre, Brighton Dome)
1000-1130 SESSION 1 – THE ‘TAKE-AWAY’ BUFFET – ALL YOU CAN EAT! (Concert Hall theatre, Brighton Dome)
‘QUICK-FIRE’ TIPS & TECHNIQUES – 9 Speakers share their hottest tips and techniques for digital marketing & PR, student recruitment and admissions for Nurseries, Schools, Colleges and Universities.

Whoever you are, whatever you do… you’ll get plenty to take-away from this quick-fire round of presentations. Pens and devices at the ready!

(Topics covered will include: Content Strategy, Reputation Management, Analytics, Podcasting, Live Streaming and more… watch this space!)

1130-1200 Refreshments & Networking (Cafe Bar, Brighton Dome)
1200-1330 SESSION 2 – REACHING & ENGAGING YOUR PROSPECTS (Concert Hall theatre, Brighton Dome)
ONLINE ADVERTISING – What role can online advertising play in your promotion, student recruitment, admissions, public relations, facilities hire and/or alumni relations – depending on budget (or lack of it)?

What can you do digitally to reach local, regional, national and international audiences, as relevant to your Nursery, School, College or University?

(Matthew D’Arcy, Click-Recruit-Enrol and Peter German, Frensham Heights School)

ONLINE COPY WRITING TIPS & SEARCH ENGINE OPTIMISATION (SEO) – Few of us have had SEO/copy writing training yet all of us write copy – whether for websites, social media, blogs, emails etc.

Learn tips, insights and techniques to help you and your colleagues produce engaging content that makes an impact on your target audience… and Google!

1330-1430 Lunch & Networking (If you pre-ordered lunch please visit the Cafe Bar.)
1430-1600 SESSION 3 – SOCIAL MEDIA & VIDEO (Concert Hall theatre, Brighton Dome)
SOCIAL MEDIA – BEST PRACTICE – So you’re using Social Media… how can you and your colleagues do it better?

Discover the latest best practice for using the most popular platforms and gain new insights into the functionality available to you, as well as insights and top tips on using Social Media more effectively.

(Matt Horne, Digital Marketing & Social Media Officer, Newcastle University)

SUCCEEDING WITH YOUTUBE – No question… video is the king and queen of content right now!

If you have a YouTube channel you are probably not optimising it, if you don’t have a YouTube channel you should… learn how to make full use of the YouTube functionality and maximise the benefits of video on the YouTube platform and beyond.

SOCIAL MEDIA – FUTURE TRENDS – What new platforms and apps should you be paying attention to? How should you be using live streaming? Why is Snapchat relevant?

What new developments should you be ‘scoping out’ to improve your use of Social Media for the benefit of your Nursery, School, College or University? So much to discus, so little time!

(Alistair Beech, Senior Digital Communications Officer, University of Central Lancashire)

1600-1630 Refreshments & Networking (Cafe Bar, Brighton Dome)
1630-1800 SESSION 4 – CREATING THE ‘PERFECT’ OPEN DAY WITH DIGITAL (Corn Exchange theatre, Brighton Dome)
WINNING OPEN EVENTS – Bringing together a number of expert practitioners and consultants, this innovative session will address one of the key events in any admissions calendar – the ‘Open Day’.

Whatever form your ‘Open Day’ takes (whether occasional Open events or regular tours etc throughout the year) there is probably room for improvement!

Our speakers will work together sharing their insights, ideas, tips and techniques to help you dramatically improve your Open events and associated outcomes!

1800 2017 FORUM ENDS – (Afterwards, please join us if you can for drinks and informal networking.)
1800-1900 EVENING DRINKS & NETWORKING – Optional – All Welcome! (Brighton Dome)

We reserve the right to make any changes to the 2017 FORUM programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.

MASTERCLASSES – WEDNESDAY 20 SEPTEMBER 2017

Don’t miss the Masterclass series running the day before in Brighton, on Wednesday 20 September 2017 at the Hilton Brighton Metropole hotel.

i360 RECEPTION & DINNER – WEDNESDAY 20 SEPTEMBER 2017

If you are staying in Brighton on Wednesday (or you live within reasonable travel distance) please join us for an informal drinks reception on the new i360 ride at 7.30pm, and then an informal dinner at the nearby Hilton Brighton Metropole hotel on Brighton seafront.

The evening reception and dinner, with other delegates and speakers, costs £45 including a reception drink, 2 course meal and wine.

If you would like to join us please book online when you book your workshop(s) or seminar(s) and/or place(s) on the FORUM.

Please note, all places must be booked and paid for online no later than Friday 15 September 2017.

(Places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.)