FORUM PROGRAMME – 21 SEPTEMBER 2017
The EMCdigital LIVE 2017 FORUM will take place on Thursday 21 September 2017 at the Brighton Dome, Brighton UK.
Please scroll down this page for the full FORUM programme this Autumn.
The 2017 FORUM will start at 0945 in the Brighton Dome Concert Hall and finish at 1800, followed by (optional) drinks and informal networking for those who can stay after the conference.
The Brighton Dome doors will open at 0845 with refreshments available and the opportunity to meet sponsors and exhibitors and network with fellow delegates before the start.
We suggest you aim to arrive by 0930 to ensure you don’t miss the start of main programme. (Registration will remain open until 1200 for late arrivals.)
REFRESHMENTS & LUNCH
Complementary tea and coffee will be provided during the refreshment breaks and you are invited to join us for early evening drinks as soon as the 2017 FORUM ends. However lunch is not included – you are welcome to book the fork buffet lunch option (£16 + Vat) or to bring your own lunch or to walk out of the Brighton Dome to take advantage of the numerous cafes, shops, bars and restaurants nearby.
|0845-0945||Registration, Refreshments & Networking (Cafe Bar, Brighton Dome)|
|0945||2017 FORUM OPENING & WELCOME – EXCELLING WITH DIGITAL (Concert Hall theatre, Brighton Dome)|
|1000-1130||SESSION 1 – THE ‘TAKE-AWAY’ BUFFET – ALL YOU CAN EAT! (Concert Hall theatre, Brighton Dome)|
|‘QUICK-FIRE’ TIPS & TECHNIQUES – 9 Speakers share their hottest tips and techniques for digital marketing & PR, student recruitment and admissions for Nurseries, Schools, Colleges and Universities.
Whoever you are, whatever you do… you’ll get plenty to take-away from this quick-fire round of presentations. Pens and devices at the ready!
(Topics covered will include: Content Strategy, Reputation Management, Analytics, Podcasting, Data Protection (GDPR), Live Streaming and more… watch this space!)
|1130-1200||Refreshments & Networking (Cafe Bar, Brighton Dome)|
|1200-1330||SESSION 2 – REACHING & ENGAGING YOUR PROSPECTS (Concert Hall theatre, Brighton Dome)|
|ONLINE ADVERTISING – What role can online advertising play in your promotion, student recruitment, admissions, public relations, facilities hire and/or alumni relations – depending on budget (or lack of it)?
What can you do digitally to reach local, regional, national and international audiences, as relevant to your Nursery, School, College or University?
(Matthew D’Arcy, Click-Recruit-Enrol and Peter German, Frensham Heights School)
|ONLINE COPY WRITING TIPS & SEARCH ENGINE OPTIMISATION (SEO) – Few of us have had SEO/copy writing training yet all of us write copy – whether for websites, social media, blogs, emails etc.
Learn tips, insights and techniques to help you and your colleagues produce engaging content that makes an impact on your target audience… and Google!
|1330-1430||Lunch & Networking (If you pre-ordered lunch please visit the Cafe Bar.)|
|1430-1600||SESSION 3 – SOCIAL MEDIA & VIDEO (Concert Hall theatre, Brighton Dome)|
|SOCIAL MEDIA – BEST PRACTICE – So you’re using Social Media… how can you and your colleagues do it better?
Discover the latest best practice for using the most popular platforms and gain new insights into the functionality available to you, as well as insights and top tips on using Social Media more effectively.
(Matt Horne, Digital Marketing & Social Media Officer, Newcastle University)
|SUCCEEDING WITH YOUTUBE – No question… video is the king and queen of content right now!
If you have a YouTube channel you are probably not optimising it, if you don’t have a YouTube channel you should… learn how to make full use of the YouTube functionality and maximise the benefits of video on the YouTube platform and beyond.
|SOCIAL MEDIA – FUTURE TRENDS – What new platforms and apps should you be paying attention to? How should you be using live streaming? Why is Snapchat relevant?
What new developments should you be ‘scoping out’ to improve your use of Social Media for the benefit of your Nursery, School, College or University? So much to discus, so little time!
(Alistair Beech, Senior Digital Communications Officer, University of Central Lancashire)
|1600-1630||Refreshments & Networking (Cafe Bar, Brighton Dome)|
|1630-1800||SESSION 4 – COMPLYING WITH THE NEW GENERAL DATA PROTECTION REGULATIONS (GDPR) AND CREATING THE ‘PERFECT’ OPEN DAY WITH DIGITAL (Corn Exchange theatre, Brighton Dome)|
|GENERAL DATA PROTECTION REGULATIONS (GDPR) – Is your School or College ready for the General Data Protection Regulations (GDPR) which will supersede the Data Protection Act 1998 and come into effect on 25 May 2018, introducing massive fines for non-compliance and data-breaches?
* Do you know how the regulations will impact on your online presence – your website(s), blogs, social media etc and your use of email?
* What does the GDPR mean for your digital collection, storage and use of data about prospective, current and former students, parents, staff and others?
Gain important insights, understanding and tips about this highly topical and important change to the way you handle data protection.
|WINNING OPEN EVENTS – This presentation will address one of the key events in any admissions calendar – the ‘Open Day’.
Whatever form your ‘Open Day’ takes (whether occasional Open events or regular tours etc throughout the year) there is probably room for improvement!
Gain insights, ideas and techniques to help you dramatically improve your Open events and associated outcomes!
|1800||2017 FORUM ENDS – (Afterwards, please join us if you can for drinks and informal networking.)|
|1800-1900||EVENING DRINKS & NETWORKING – Optional – All Welcome! (Brighton Dome)|
We reserve the right to make any changes to the 2017 FORUM programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.
MASTERCLASSES – WEDNESDAY 20 SEPTEMBER 2017
i360 RECEPTION & DINNER – WEDNESDAY 20 SEPTEMBER 2017
If you are staying in Brighton on Wednesday (or you live within reasonable travel distance) please join us for an informal drinks reception on the new i360 ride at 7.30pm, and then an informal dinner at the nearby Hilton Brighton Metropole hotel on Brighton seafront.
The evening reception and dinner, with other delegates and speakers, costs £45 including a reception drink, 2 course meal and wine.
Please note, all places must be booked and paid for online no later than Friday 15 September 2017.
(Places are limited and available on a ‘first come, first served’ basis so please book as soon as possible to avoid disappointment.)