“HOW WE DO IT” – FORUM PROGRAMME
The 2018 Spring FORUM will run from 0945 to 1630 on Wednesday 21 February 2018 at the Brighton Dome in Brighton UK, with an optional bonus session from 1645 to 1800 for those able to stay later.
Please scroll down this page for the full FORUM programme. Please click on the links for general information about the FORUM (including speakers) and to book your place(s) and benefit from the ‘Early Bird’ discounts currently available.
The Brighton Dome doors will open at 0845 with refreshments available and the opportunity to meet sponsors and exhibitors and network with fellow delegates before the start.
Complementary tea and coffee will be provided during the refreshment breaks and lunch will be provided for all those attending (included in the ticket price).
We suggest you aim to arrive by 0930 to ensure you don’t miss the start of main programme. (Registration will remain open until 1430 for later arrivals.)
|0845-0945||Registration, Refreshments & Networking (Foyer & Cafe Bar, Brighton Dome)|
|0945-1015||2018 Spring FORUM OPENING – WELCOME & INTRODUCTION|
|DIGITAL TRENDS & QUICK WINS – Matthew D’Arcy, Director, EMCdigital and Click-Recruit-Enrol|
|1015-1130||SESSION 1 – LEADERSHIP, CREATING CHANGE, GREAT CONTENT & SEO|
|LEADERSHIP – Martin Reader, Headmaster, Cranleigh School (BSA Chair Elect & HMC representative) and Jody Cooksley, Head of External Relations, Cranleigh School
CONTENT & SEO – Elizabeth Malone-Johnstone, Head of Digital, ACS International Schools
Q&A – Discussion panel with Martin Reader, Judy Cooksley, Elizabeth Malone-Johnstone and Matthew D’Arcy
|1130-1200||Refreshments & Networking|
|1200-1330||SESSION 2 – EMAIL COMMUNICATIONS, AWARD WINNING WEBSITES|
|EMAIL COMMUNICATIONS – Brenda Rico, Digital Marketing Specialist, King’s College Schools Group
AWARD WINNING WEBSITES – Hazel Saegert, Digital Marketing Officer, Chichester College (Gold winner for Website Development, College Marketing Network awards) and Philippa Scudds, Director of Marketing and Communications at Canford School (Nominated for Best Use of Technology in Customer Engagement, Engage awards)
Q&A – Discussion panel with Brenda Rico, Hazel Saegert and Philippa Scudds
|1330-1430||Lunch & Networking|
|1430-1630||SESSION 3 – BRAND REPUTATION MANAGEMENT, SOCIAL MEDIA, USING STUDENTS AS AMBASSADORS, FUTURE VIEW|
|BRAND REPUTATION MANAGEMENT Ijeoma Akigwe, Director of Marketing and Customer Experience, Ealing, Hammersmith & West London College
SOCIAL MEDIA – Marta Matias, Head of Digital Media, Lakefield Hospitality College
USING STUDENTS AS AMBASSADORS – Sanoobar Patel, Marketing and Enrichment Manager, Leyton Sixth Form College
Q&A – Discussion panel with Marta Matias, Sanoobar Patel and others
FUTURE VIEW – Matthew D’Arcy
|1630||2018 FORUM ENDS – Refreshments & Networking|
|1645-1800||OPTIONAL – SESSION 4 – SOCIAL MEDIA ADVERTISING, WEBSITE DEVELOPMENT, ANALYTICS|
|1800||OPTIONAL SESSION ENDS – Afterwards, please join us if you can for drinks nearby.|
|2000||OPTIONAL – EVENING NETWORKING, DRINKS & DINNER – Please book your place(s) if you are able to attend.|
We reserve the right to make any changes to the 2018 Spring FORUM programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.
MASTERCLASSES – THURSDAY 22 FEBRUARY TO FRIDAY 23 FEBRUARY 2018