Training Seminars for Hospitality, Travel & Tourism Marketing, Advertising and Sales
Succeed with ChatGPT & AI Advertising,
AI Visibility, Microsoft Ads and LinkedIn Ads
for Business, Organisations and Associations
London · Manchester · Birmingham | March, April, May 2027
Early Bird & Multiple Booking Discounts - Team Bookings Welcome
Learn to maximise Chat GPT & AI Advertising, AI Visibility, Microsoft Ads and LinkedIn Ads for your marketing and advertising
Two Essential Digital Advertising Seminars for anyone responsible for
managing or delivering Marketing, Advertising, Communications
[Download a PDF document with details of these Training Seminars for Marketing, Advertising and Communications for Hospitality, Travel & Tourism by clicking here.]
Digital advertising is changing rapidly, creating exciting opportunities for for all those involved in Hospitality, Travel & Tourism to promote, generate enquiries, attract key audiences and secure bookings.
This specialist training has been designed to help you discover and learn new ways to attract prospective customers and through advertising in ChatGPT and other AI platforms, improved organic AI visibility, Microsoft Advertising and LinkedIn.
Don't miss this opportunity to discover and learn how:
> ChatGPT advertising and organic AI visibility are changing school marketing. AI is transforming how people discover, research, compare and shortlist destinations, restaurants, bars, accommodation, travel providers and packages. Advertising in ChatGPT (and, in due course, other emerging AI platforms) is promising new ways to reach prospective travelers, conference, event and meetings organisers and other business clients while improving your organic visibility in AI-generated answers is becoming an increasingly important part of digital marketing.
> Microsoft Advertising and LinkedIn offer valuable opportunities many in hospitality, travel and tourism are currently overlooking to their detriment. Learn how these platforms can help you extend advertising reach, target relevant audiences, promote your business, organisation, location or events, and make more effective use of marketing budgets. (At lower cost than you may think.)
Join our expert trainers, all experienced marketers, for these specialist, in-person seminars designed to give professionals and business owners in hospitality, travel and tourism, the understanding, practical knowledge and insights they need to take advantage of these developments.
Likely to be the one of the most productive and most rewarding times
you and your colleagues spend out of the office this year...
Learn how these platforms work, discover opportunities relevant to your business or operation, explore practical advertising strategies and leave with the knowledge, insights and confidence to make better decisions, improve campaign performance and strengthen your marketing and advertising.
The seminars will be relevant to all those working in Hospitality, Travel and Tourism including…
London · Manchester · Birmingham | March, April & May 2027
Attend either seminar or both - each day delivers valuable, standalone training.
About EMCdigital (OMTAC Ltd)
These training seminars have been organised by the team behind the ‘EMCdigital’, 'Engage Enrol' and 'Know Your Audience' (KYA) seminars, conferences and events attended by 1000s of people from business and institutions in the education, hospitality, travel and tourism and other sectors.
Comments from our previous event attendees include:
"Relevant content, chance to share experience and connect."
"Very professional, well organised... great speakers."
"Great tips I can take and implement straight away... brilliant!"
"Excited to pass on what I have learnt and to discuss lots with my colleagues about the day."
"New insights and experience gained!"
Previous events have included:
> Numerous 1 and 2 day training seminars around the UK, Europe, Middle East and Asia
> 'Engage Enrol' Conference at The Doubletree Hilton Hotel, Brighton UK, December 2025
> 'Artificial Intelligence' (AI) Online Conference, June 2025
> 'Open Events' & 'Social Influence' Conference at ACS Egham International School, Surrey UK, June 2024
> ‘Non-Traditional & First Time Buyers’ and ‘Earlier Years’ Conference, St Edward's School, Oxford UK, October 2023
> 'Reaching & Converting Your Audiences' Conference at Dulwich College, London UK, February 2020
EMCdigital Events Are For All Those Responsible For Marketing, Advertising,
Communications, Sales, Business Development, Management
Ensure Your Business, Organisation Or Associations Benefits...
Your Experienced Trainers - Expert Marketeers
Learn, Strategise, Share, Network...
Join our experienced trainers, all expert marketers, for a practical, focused day designed to give you the knowledge, insights and confidence to make better decisions, improve your marketing activity and prepare for the future of AI advertising. Different members of our training team will share their expertise relevant to different seminars, they include:
> Matt Horne: Matt is the Head of Digital Media at Newcastle University and a freelance digital marketing and advertising expert based in Newcastle-upon-Tyne, with 16 years experience working in digital marketing. Currently managing Newcastle University’s Paid Media and Organic Social teams, Matt is a seasoned trainer and conference speaker with a wide-ranging skill set covering paid media strategy, content creation and community management.
> Lucy Thornton: A senior marketing and commercial leader with experience spanning education, travel, tourism, public sector, transport, health and consumer brands, Lucy was most recently Marketing & Direct Sales Director at BSC Education, with responsibility for admissions and customer service, and previous employers and clients have included ATOC, South West Trains and Visit London.
> David Arendse: David is the Digital Content Marketing Manager at The Royal Central School of Speech and Drama, a University of London conservatoire, and was previously group Marketing Manager at Inspired Learning Group. With an MBA in marketing, David has held marketing and admissions roles in the commercial and education sectors in the UK and South Africa.
> Matthew D'Arcy: Matthew has worked in hospitality in the UK and USA and as a former Director of Marketing for independent school. He has provided consultancy and training in digital marketing and advertising for over 20 years to 100s of professionals from different sectors and is the programme director for the ‘Know Your Audience’ and ‘Engage Enrol’ conferences.
"Very professional, well organised... great speakers"
[Download a PDF document with details of these Training Seminars for Marketing, Advertising and Communications for Hospitality, Travel & Tourism by clicking here.]
Previous Delegate Comments
> JUST SOME OF THE COMMENTS FROM DELEGATES ATTENDING PREVIOUS EVENTS...
"It seemed very relevant to my job - I am relatively new and therefore have a lot I can still learn. There was a lot of food for thought in the meetings."
"I am the only Marketing person in our setting and so it's important (and interesting personally) to see what others are doing. It's much more efficient to attend a conference like this than spending days of doing my own research. Even then I wouldn't find the quality of information I have received during the conference."
"Breakouts were sooo useful. The speakers were amazing, I really found the presentations from speakers at ACS so informative and helpful. The speaker from Young V&A was so inspirational also."
"Lots of breakouts which was great (as not every breakout is applicable to all attendees) and a good range of keynote speakers covering a wide range of topics."
"The schedule was very packed and kept me busy - in a good way. With too much time in between I would probably have gotten sucked in to work and not be as present as I was!"
"I am now mapping a new social media strategy in my head! We are also going through a brand refresh so I found the presentations very useful."
"Relevant content, chance to share experience and connect."
"Excited to pass on what I have learnt and to discuss lots with my colleagues about the day."
"I’ve definitely taken away ideas to consider going forward and sharing practice with others in similar roles is helpful."
"New insights and experience gained!"
"I took back home a few ideas that are applicable right away like how to improve my organic communication on social media."
"Plenty of content, with knowledgeable and approachable speakers."
Professional Development
London · Manchester · Birmingham | Mar, Apr & May 2027
Marketing, Advertising, Communications & Sales