HARNESS THE POWER OF DIGITAL

For Student Recruitment, Marketing, Admissions & Communications

SAVE THE DATES!

The next EMCdigital LIVE events will take place in June:

* The EMCdigital 2017 FORUM will take place on Thursday 8 June 2017, and the

* EMCdigital Masterclasses will take place on Wednesday 7 June 2017 in Brighton UK.

Booking will open in late February – watch this space!

EMCdigital 2016 FORUM Delegates Cafe Bar
 

EMCdigital ONLINE – RESOURCES

Videos of the Speaker’s presentations and their slides from the EMCdigital 2016 FORUM are now available for download in the EMCdigital Online Resources area of this website.

If you have an account please login. If you do not have an account please register online to create one, registration will only take a minute. (Membership of the Online Resources area of the website is free and includes access to the new Supplier’s Director.)

PREVIOUS EVENTS – EMCdigital 2016 FORUM

THE EMCdigital 2016 FORUM took place on Friday 18 November 2016 at the Brighton Dome.

It was an inspirational day for 100s of staff responsible for student recruitment, marketing, admissions and communications in the Education sector in the UK, Europe and further afield.

The 2016 Forum featured renowned speakers on digital marketing and communications including thought leaders, professional consultants and award-winning admissions and student recruitment practitioners from the Education sector ready to share their experience and expertise.

The 2016 Forum for digital Education Marketing Communications was organised by Click-Recruit-Enrol and isbi Schools.

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Why Attend An EMCdigital LIVE Event?

WHY ATTEND?

Don’t miss the opportunity to attend an EMCdigital LIVE event and learn from a host of acclaimed speakers presenting practical tips and solutions:

  • Learn about the challenges and trends shaping digital marketing, admissions and communications in Nurseries, Schools, Colleges and Universities today.
  • Listen to our digital marketing experts as they discuss smart new strategies to help you differentiate and target, engage, convert and enrol.
  • Discover how others in the Education sector have successfully employed digital marketing and communications strategies to connect and communicate with key stakeholders.
  • Expand your skill set and understand how to apply what you’ve learned (however big or small your budget) to your own marketing, admissions and communications strategy.

WHO SHOULD ATTEND?

Attending an EMCdigital LIVE event will directly benefit all staff (in Education in the UK, Europe and further afield) responsible for admissions and marketing (student recruitment) and those responsible for community communications, including:

  • Head Teachers and Principals
  • Heads of Department, Senior Management, Governors and Trustees
  • Admissions Officers and Admissions Registrars
  • Marketing, Communications & PR Managers
  • Student Recruitment Directors
  • International Marketing Managers and Directors
  • Development Officers / Managers and Development Directors
FREE
1 Ticket per Institution
  • THE NEXT EMCdigital
  • FORUM WILL TAKE
  • PLACE ON 8 JUNE '17
£125 + Vat
'Early Bird' Discount
  • THE NEXT EMCdigital
  • FORUM WILL TAKE
  • PLACE ON 8 JUNE '17
£245 + Vat
Standard
  • THE NEXT EMCdigital
  • FORUM WILL TAKE
  • PLACE ON 8 JUNE '17

WHAT DID YOU MISS?
The 2016 Forum Programme

SESSION 1 (MORNING)

Reaching Your Prospects

The insight and practical advice you need to create strong foundations for your digital activity… updating you on the latest trends and providing essential advice on how to use digital to target and engage your audiences effectively:

  • Who are your target audiences?
  • What are their behaviours and interests online?
  • How can you use the latest ‘Search Engine Optimisation’ (SEO) techniques to ensure they discover you?
  • What role can Online Advertising play, depending on budget?
  • What can we do digitally to reach local, regional, national and international audiences?

SESSION 2 (MORNING)

Engaging Content, Video & Conversions

Smart strategies, tips and techniques to help you produce content that works across your online presence, with an emphasis on your website and Social Media:

  • How do you create persuasive content to attract, engage and ‘convert’?
  • What is the best practice for producing effective topical and ‘evergreen’ content?
  • What is ‘Conversion Rate Optimisation’ (CRO) and how to achieve it.
  • Why should your focus be on multimedia content, especially video?

SESSION 3 (AFTERNOON)

Podcasting, Social Media & Winning Websites

Tips on using audio (podcasting) and Social Media and insights into what it takes to create a winning website:

  • Tips on using audio (‘Podcasting’) for your communications.
  • How can you create great Social Media content and make the different Social Media platforms and channels work for you?
  • What are the latest trends in website development?
  • The importance of the visitor journey.
  • How to give your website a timely ‘check-up’.
  • What to expect from your website provider and how to manage them.

SESSION 4 (AFTERNOON)

Personalisation, Analytics & Reputation Management, Q&A

Time to consider the vitally important themes of analytics and reputation management online, and how personalisation is changing the face of digital communications:

  • Digital means tracking, measurement and evaluation… what are the latest trends in analytics?
  • How can you use analytics effectively to improve your communications and maximise your resources?
  • Online Reputation management is a huge challenge in a connected world, what should you be doing?
  • Q&A – any questions? Time permitting, the Speakers will provide the answers.

2016 Forum Speakers

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